Hotel data normalisation via GIATA
What is Giata
GIATA provides high-quality hotel content and mapping services to travel management companies. Some of its key services include:
- Hotel mapping services that help travel management companies manage their hotel content more efficiently.
- MultiCodes, a hotel matching service that enables a unique identification and a simplified, well-structured maintenance of your hotel master data.
You can find GIATA's Content list on its website and its Multicode statistics page on this link
How do we at CTM use these services
Within the CTM Global Data Warehouse, we have a database of over 1.7million properties, each with details of exact property, it's chain, brand and codes such as Sabre, Galileo etc.
When bookings are made from any CTM office or Partner the names and formats for a property can very - this results in a single property being seen in reports/data in many different ways.
What we do is match the booking information received into the warehouse from the booking and return the 'clean' name and details form the GIATA database.
This provides accurate and clean information for our clients and supplier relations teams to work with.